“We’re not fun”, says Director of Global Consumer Messaging at Dell, “Seventy percent of family computer-buying decisions are driven by high-school and college kids. And their perception is that Dell makes the products that they use in school or that their parents use at work”. The decision to entice the young consumer crowd, and help them get excited about the Dell brand means the company is willing to create something hip, yet functional. Dell will soon be launching new hybrid, laptop-tablets, the Dell Inspiron 11 3000, and Dell Inspiron 13 7000 Series; which they announced Monday at the Computex Trade Show in Taipei.

This 2-in-1 series is an “entry-level 2-in-1 hybrid”, starting at $450. Just in case you noticed the resemblance, it isn’t the first manufacturer to create such a Lenovo Yoga look-a-like. These devices are considered hybrids because of their ability to turn from laptops to tablets by rotating the screen 360 degrees via a hinged design. Users can switch between laptop, easel, tent, and tablet configurations. This fun manipulation between positions is seen as something younger users could get into.


The Dell Inspiron 11 3000: This version will be 11.6 inches across, .76 inches thick, weighing in at 3.07 lbs, have a 19.4-millimeter thick touchscreen that delivers 1366 x 768 pixels. Dell plans on offering Ubuntu as the OS, something that remains in question of being offered on a tablet. It will also offer webcams preloaded with Skype, 500GB of storage, and (Dell promises) up to eight hours of battery life. While it starts at $450, prices may vary depending on specs/configuration. Configuration options include Intel Bay Trail-class processors, and 4GB of DDR3L/1333 memory. The Inspiron 11 3000 series should be available June, 2014.

The Dell Inspiron 17 3000: You can call the Inspiron 17 3000 the big brother of the two, sporting the same design, as well as the same hinge. This option has a larger display of 13.3-inches, also .76 inches thick, but a heavier weight of 3.68 pounds. Additionally, it will have full HD resolution, offering either 1366 x 768 or 1920 x 1080, a built-in stylus, an Intel Core 97 CPU, and up to six hours of battery life. Intel Haswell-class processors, as well as the choice of either 4GB of DDR3L/1-66 memory, or 8GB of DDR3L/1600 memory are included. Prices for the larger version have yet to be disclosed, but should be commercially available this September. Finally, a new deal Dell has with Dropbox will allow all Inspiron purchases 20 free gigabytes of cloud storage.