After weeks of rumors and images popping up, and months of competitors releasing their own new devices, it's LG's turn to show off their very own flagship smartphone. It has been highly anticipated, and now we are seeing just how high-end this device actually is. It's back to basics with the LG G4, which strays away from the heard of bells and whistles we have seen on Samsung, Apple, and HTC smartphones lately.

Features we are excited for include a new professional-grade camera, a brighter display, a removable battery and microSD, and a practical, yet sleek leather-backed physique. Still, LG didn't go for dramatic changes in the LG G4 over its predecessor, the LG G3. Instead, we've go a 5.87 x 3-inch device with a 5.5-inch quad-HD screen sporting 2,560 x 1,440 pixels. This is the first LCD smartphone screen to use “quantum dots” to improve color reproduction, a tactic used in most new televisions today. Over on its backside is the said hand-stitched (real) leather body, apparently made by the “same process as luxury handbags”, says PC Mag. This very well could be the company attempting at a more “organic” smartphone appeal, in a world where our cyber toys all look like little robots.

The newly praised camera is supposed to fix what was amiss with the LG G3. Because the LG G3 camera had a hard time working well in poor light conditions, the new LG G4 camera sports a F/1.8 aperture lens, improved optical image stabilization, as well as a second degree of stabilization (apparently brand new to smartphones). The camera resolution totals 16 megapixels, with an 8MP front-facer, and a new color scanner for the brightest color capturing possible.

As far as under the hood, it's pretty standard specs- a Snapdragon 8o8 processor, 3GB of RAM, fully loaded with Android Lollipop. Battery life is said to be around 10 hours of browsing, 13.6 hours of media playback, and nearly 20 hours of talk-time (Gizmodo). Lastly, as mentioned, LG decided to go with a removable battery and removable microSD storage. Because battery swapping ultimately lengthens the life of a smartphone. this is something the company plans on focusing on while marketing their new device. Today is the release date for the LG G4 in Korea, which will cost about $765 no-contract.