Santa Monica startup Ring (previously named dubbed BOT Home Automation), maker of Wi-Fi-equipped smart doorbells, started with just a $199, 720p, 180-degree field of view camera for protecting the home. After having some issues with lag and consistently good video output, the startup began rebranding and developing new technology immediately. A new product from the company, the Ring Video Doorbell Pro, has hit a new level not just by beating that 720 pixel count. It now hosts a slew of new features, even some seriously cool crime-fighting skills, backed up by some serious fundraising.
If the whopping $61.2 million Ring has raised during its third round of investor fundraising last week wasn’t enough, the Los Angeles Police Department has shown ample amounts of support for the device’s cause, which by the way, aims to offer homes protection from burglaries. In areas of L.A. hit especially hard by these offenses, both the LAPD and Ring set up free Ring doorbells “to monitor their property while away as part of a six month pilot program”. Looking to Mashable’s report, during the six months, neighborhood burglaries dropped from 9 to 4, when comparing to the year prior.
The new Ring Pro upped the ante a ton. The $249 smaller-sized device is battery-operated, features a 1080p HD camera, 5Ghz Wi-Fi in addition to the original 2.4GHz connection, and “highly configurable motion-detection zones”. Using the analogy that you’re “always at home”, Ring explains that the new Ring Video Doorbell Pro still holds the same basic purpose of enabling you to see and speak with visitors no matter where you are. Thanks to your smartphone, you are always connected to the two-way audio video camera, can set up push alerts, an activity log, and even store recorded clips in the cloud. As far as being a crime-fighter, it’s used as a deterrent for would-be thieves looking into your near windows or “checking” if you’re home by ringing the doorbell. Plus, the motion-detection zones can be set up to always alert you of activity (Venture Beat).
This would be a game changer for me, especially if I was already suspicious. Feeling protected in my home is number one. I would hope that these types of devices become the norm for homeowners and renters, or anyone who generally likes to screen their doorbell rings. As far as that $61 million mentioned earlier, Ring plans on expanding on the types of video doorbells it makes, and going international with the funding.
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